Imen Gharbi Ep Ourir
MSc
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
ΞΆΓάΘ¦ University Management School
Conduit Road
ΞΆΓάΘ¦
S10 1FL
- Profile
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Thesis title
The Interplay Between Technological Innovation and Price Reduction in the EV Industry
Profile
I joined ΞΆΓάΘ¦ University Management School in February 2025 to pursue a PhD focusing on how technological innovation and price reduction impact firms’ performance, with a focus on the electric vehicle industry. My research explores how these factors can enhance perceived value and influence strategic outcomes such as sales growth and market competitiveness.
I hold an MSc in Marketing and Strategy from Warwick Business School, where I graduated with distinction. My dissertation examined price competition and innovation in the electric vehicle industry, using BYD as a case study. The project received excellent feedback for its structure, critical analysis, and relevance.
My main research interests include sustainability, innovation, and pricingβ€”particularly how these elements interact to shape firm performance and consumer decision-making.
- Qualifications
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- MSc Marketing and Strategy - Warwick Business School
- Research interests
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- Sustainability
- Pricing strategies
- Technological innovation
- Research group
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Marketing and Creative & Cultural Industries (MCCI)
- PhD Supervision
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